Insights is where every evaluation of your business lives. Analytics, Forecast and Reports used to be three separate entries in the sidebar; today they are three tabs on this one page.
Click "Insights" in the sidebar to open it. The label at the top right shows whether you are looking at all properties or a single one.
Insights requires the Pro plan or higher. On Starter the page is not available.
The Three Tabs
Analytics
Shows how guests find and use your booking site: page views, unique visitors, traffic sources, top pages, countries, device types and the conversion funnel. This is the tab that opens by default.
→ Analytics for all metrics in detail
Prognose (Forecast)
Projects how much revenue you can expect over the next 30, 60 or 90 days — split into revenue already secured through confirmed bookings and the potential still open in free nights.
→ Forecast for how the projection is calculated
Reports
Detailed evaluations for accounting and operations: revenue, bookings, occupancy, tax and tourist tax, and guest statistics. Every report can be exported as CSV or PDF.
→ Reports for all report types and export options
Switching Tabs
Open Insights
Click "Insights" in the sidebar. Analytics opens first.
Switch Tab
Click Analytics, Prognose or Reports above the content. Your choice is kept in the page address, so you can bookmark a tab or share the link with a team member and they land on the same tab.
Choose the Scope
Analytics can be limited to a single property. Which properties you can see depends on your access — team members only see the properties they have been invited to.
Automated Suggestions
Alongside the three tabs, Stayoa regularly runs a health check on your properties. It looks at the areas that most affect your revenue:
- Occupancy — How full your calendar is compared to your usual pattern
- Booking Pace — Whether bookings are coming in faster or slower than expected
- Pricing — Whether your achieved nightly rates fit your set base price
- Cancellations — How many bookings fall through
- Returning Guests — How many guests book with you again
When the check finds something worth acting on — an unfavourable price, bookings coming in slowly, missing room photos, an unusual drop in visitors, or guests drifting away — it turns that into a concrete suggestion.
Suggestions do not appear here. They land in the feed on your Open Items page, together with your open requests, tasks and payments, so everything that needs a decision stays in one place.
This runs automatically in the background, but nothing is ever changed on its own. A suggestion only takes effect once you accept it — and you can adjust the value first or decline it entirely.