→ Insights — the hub page that Analytics, Forecast and Reports live in
Analytics shows you how guests find and use your booking site.
Opening Analytics
Analytics is no longer a page of its own. Click "Insights" in the sidebar, then open the Analytics tab — it is the tab that opens by default.
Traffic Overview
The most important metrics at a glance:
- Page Views — Total page views in the period
- Unique Visitors — Unique visitors
- Bookings — All bookings created in the period (any status, not only completed ones)
- Conversion Rate — Share of page views that led to a booking
Traffic Sources
Where your visitors come from:
- Direct — Direct URL access (e.g. from bookmarks), or a link with no referrer info
- Organic — Via search engines (Google, Bing) — and any other outside link that isn't tagged as paid or social, e.g. an Airbnb profile link
- Social — Social media (Instagram, Facebook, LinkedIn, TikTok, YouTube, …)
- Paid — Traffic tagged with a paid UTM medium (
cpc,cpm,paid,display, …)
Top Pages
Which pages of your booking site are visited most.
Top Countries
Which countries your visitors come from — useful for targeted advertising.
Device Types
How many visitors use mobile, tablet or desktop. Important for optimizing the mobile experience.
Conversion Funnel
The funnel shows where visitors drop off in the booking process:
- Property page viewed (unique sessions)
- Booking form opened
- Booking created
- Payment initiated
- Payment completed
Time Period
Choose between 7, 30, 90 days, 1 year, or a custom date range for analysis.