→ Insights — the hub page that Analytics, Forecast and Reports live in
Analytics shows you how guests find and use your booking site.
Opening Analytics
Analytics is no longer a page of its own. Click "Insights" in the sidebar, then open the Analytics tab — it is the tab that opens by default.
Traffic Overview
The most important metrics at a glance:
- Page Views — Total page views in the period
- Unique Visitors — Unique visitors
- Bookings — Completed bookings
- Conversion Rate — Share of visitors who booked
Traffic Sources
Where your visitors come from:
- Direct — Direct URL access (e.g. from bookmarks or ads)
- Organic — Via search engines (Google, Bing)
- Referral — Links from other websites (e.g. Airbnb profile link)
- Social — Social media (Instagram, Facebook)
Top Pages
Which pages of your booking site are visited most.
Top Countries
Which countries your visitors come from — useful for targeted advertising.
Device Types
How many visitors use mobile, tablet or desktop. Important for optimizing the mobile experience.
Conversion Funnel
The funnel shows where visitors drop off in the booking process:
- Property page viewed
- Booking form opened
- Payment initiated
- Booking completed
Time Period
Choose between 7, 30, 90 days or 1 year for analysis.